Adtech - Consumers are taking control

The online advertising market is changing rapidly. Regulators are on the case. Consumers are waking up to that fact that their personal data is being used (or mis-used), and are taking back control. How are businesses reacting and what does the future hold for this multi-billion dollar industry. Tom Cooper discusses these issues with privacy lawyer Abigail Dubiniecki, My Inhouse Lawyer.

For more details see Abigail's article: Achieving a privacy-first Adtech digital marketing strategy, in PL&B UK Report July 2020.

See also:

• IAB Europe Guide to the Post Third-Party Cookie Era
• ICO's Update Report into Adtech and Real Time Bidding